Public Relations

Client: Sony Music/ 5020 Records
Artist: DENNIS
Overview: The Fame Culture oversaw the PR strategy for the release of “Monstrão” by Brazilian stars Dennis and Anitta. For this campaign, we focused our strategy around the global rise of Brazilian music while tapping into DENNIS as the leading producer of Funk carioca and Anitta’s global star power. The single received a rave review in Rolling Stone and was also featured in Billboard, Latina, and Hola!